2023 · 1 Season ·Ended★ 6.8 ·United States · EN· Netflix

In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.

Episodes

S01E0111 Oct 2346m

The Spark

Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.

S01E0211 Oct 2344m

First Impressions

Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.

S01E0311 Oct 2352m

Where's My Juul?

Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.

S01E0411 Oct 2348m

Overnight Billionaires

A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.